Are certifications becoming more important?
Yes, they are! Certifications are a good indicator of the competences of consultants, and customers are realizing this more and more. This appears from the fact that customers more often choose parties with (associate or professional) certificates. If your staff is certified, you show your organization is up to date and that you’re investing (time and money) in developing your employees. We’re noticing this trend especially in the field of AWS.
Realize your long-term vision
Amazon Web Services recently asked its partners to focus on specific competencies, such as SAP on AWS, Migration, IoT and DevOps. If these partners gain one or more of these competencies, they will rank higher in the search results of the AWS partner portal and (as a result) in Google. Consequently, they’re easily found by customers looking for a related solution. However, before an organization can achieve a specific competency, it must obtain certain certifications. AWS’s competency program therefore ‘obliges’ them to determine their long-term vision and actually realize it. We fully support this method. We have now gained our AWS SAP Competency and are currently working on the DevOps competency.
Consultants can also benefit from the increased importance of certifications, as the urge to obtain a certificate will encourage them to develop their skills. And that’s great in the fast-changing IT sector where anything ‘new’ can easily be outdated in half a year. Of course, they can also focus on developing their soft skills. Maybe they’d like to complete a course for ‘talking in public’ if they regularly have to give a presentation at customers but they’re verbally not very strong. After completing the course, they’ll feel more comfortable in their position. And, having a consultant who easily talks with customers, might benefit your business relations.